Discover the Power of Lead Nurture Marketing Automation

Automated email marketing campaigns are among the most reliable and efficient channels for reaching leads and nurturing repeat customers.

If you're not taking advantage of this marketing tool, it's time to get started. Fill out the form to request a consultation with 829's email marketing team.

 
 
WHAT IS LEAD NURTURE EMAIL MARKETING?
Automated lead nurture email marketing is a crucial component of your marketing strategy and a savvy means of engaging, nurturing, and converting leads. These email campaigns are comprised of strategically positioned email communications created with the intent of propelling a lead through the purchase journey to ultimately result in the desired outcome outlined by the client.  Each stage of the journey is optimized with thoughtful touch points to increase lead activity and engagement.
WHY MARKETING AUTOMATION?

• Email delivers the highest ROI for marketers out of any other channel, including paid searches, video, and social media, yielding an average of 4,300%

• Email is 40x more effective than Facebook or Twitter for customer acquisition (Campaign Monitor, 2017)

• For every $1 spent on automated email marketing, $38 is generated (Campaign Monitor, 2016)

• Relevant emails drive 18x more revenue than broadcast emails (Emma, 2017)

• Leads with just the right amount of nurturing make up to 47% larger purchases (Emma, 2017)

WHAT DOES AN AUTOMATED EMAIL MARKETING CAMPAIGN LOOK LIKE?
You can view an example of 829's proprietary lead nurturing automation framework here.
WHAT MARKETING AUTOMATION PLATFORM SHOULD I CHOOSE?

Choosing the right marketing automation platform is vital to implementing the strategy that will achieve your company’s goals. Each platform caters to a specific type of company, and it can be guidance and expertise to determine which one is best for your company's needs.

Explore the three crucial steps we encourage our clients to consider when first diving into the world of marketing automation technology.

Hi. I'm Kaitlyn. Nice to meet you.

Kaitlyn Merola

Director, Inbound Marketing Strategy

As the Director of Inbound Marketing Strategy at 829 Studios, Kaitlyn consistently takes a data-driven approach to all aspects of demand creation, content marketing, and lead nurturing campaigns. It has been Kaitlyn’s mission to effectively shape, manage and refine a holistic set of strategies utilizing user experience architectures, marketing automation technologies, and CRM systems to push the boundary in elevating the customer experience for every client.  

Exciting advancements in marketing technology have allowed for accelerated creativity in the space of lead nurturing.  Utilizing the right suite of tools, Kaitlyn continuously leverages engagement analytics to effectively measure campaign success for ongoing improvement and optimization.  Her extensive marketing experience has positioned her to drive impactful results for clients across industries and be invited to share her strategic approach at various industry conferences.